Lettuce Introduce Ourselves
Growing fresh accessible leafy greens, Cheryl is a co-founder of Miami's premier Hydroponic Farm: Imagine Farms (Box Greens). Cheryl's passion for growing a new business idea from concept through start-up to maturity has lead her to launch several businesses across South Florida. After building a produce distribution company Endlessly Organic, and subsequently exiting in 2015, Cheryl set out to disrupt our food system, and co-founded Imagine Farms. The mission of Imagine Farms is to grow and harvest farm fresh greens and distribute locally throughout the city of Miami.
A former Miami-Dade County teacher, Cheryl went on to work for Discovery Zone as a Training Manager, prior to becoming their Director of Customer Service, and ultimately the Field to Finance Liaison. Following that position, she was part of the team that launched Enflyer, the first successful email marketing company, where she has retained an ongoing consulting position until late 2019.
She went on to launch Froganic Fundraising; a company providing earth-friendly fundraising products to schools and organizations (a finalist in the Miami Herald Business Plan Challenge). Following that endeavor, Cheryl started a produce distribution company (www.endlesslyorganic.com) in 2010, grew it to over 200 distribution locations, and exited in 2015.
Endlessly Organic was profiled on WSVN 7 Money Matters with Belkys Nerey, Ocean Drive Magazine, The Miami Herald, South Florida Business Journal, and more.
Upon exit, Cheryl had consulted with Start-ups from a wide range of sectors, including Farming, Distribution, and Technology. Launching Box Greens has been the perfect outlet to combine her talents, and engage in Community Wellness.
Cheryl was born and raised in Miami. After graduating from Miami Palmetto Senior High School she continued her education at the University of Florida, where she earned both her Bachelor of Arts and Master’s degrees. Cheryl, along with her husband and two children, and very cute bunny rabbit, lives on Miami Beach.